Homepage redesign

GoPro

MY ROLE:

UX Research & Analysis
UX/UI Design

Introduction

The GoPro camera is recognized as the world's best compact motion camera. The GoPro brand has become synonymous with compact motion cameras. Even non-brand cameras are often mistakenly called GoPros.

However, buying a GoPro camera online is not a good user experience. Users generally go to their official website to understand the advantages of their brands, the performance of the series of products and can be different from other brands and meet the functional characteristics of use. However, GoPro's official website not only does not allow users to get the product information they need but sometimes it can confuse users and make them unable to determine how to choose the camera they need. It can be said that their online shopping site gives users a terrible user experience.

Original Website Homepage

Problem

GoPro's official website not only does not allow users to get the product information they need but sometimes it can confuse users and make them unable to determine how to choose the camera they need. It can be said that their online shopping site gives users a terrible user experience.

Solutions

Redesigned GoPro product's homepage that will incorporate new ideas and designs that will take advantage of unique large images and use storytelling to educate users about GoPro's strengths, company strategy and products. Performance so that users can quickly understand and make purchase decisions. Redesigning the structure and sequence of GoPro web pages and re-arranging them according to their importance so that users can quickly learn what they are looking for.

Personas

Creator

Someone that already has the experience to use GoPro’s camera, he wants to buy the best device to capture the best photos for his clients on big projects.

Gearhead

Someone that is a fan of the ultimate sport, hoping to buy a GoPro camera to record the wonderful moments of his sport.

Traveler

Someone that often travels with lots of outdoor activities. She hoping to use GoPro’s camera to capture the exciting moments on her travels so that she can share it with her friends and family.

Wireframe

Final Design

Branding

Mood Board

Color Scheme

Typography

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